Creativity is an act of turning new and imagination ideas into reality. Creativity is the ability to develop original work, theories, techniques or thoughts. Creative individual displays originality, authenticity, and expressiveness.


Why creativity is essential?

Creativity is about living life as a journey into seeing and communicating that extra-ordinariness of simplest, most everyday acts.

Creativity is a fundamental aspect of human nature that enhances various facets of life, from personal development to societal progress. It is a catalyst for innovation, adaptability, and the continual evolution of individuals and communities.


Use of AI in creativity

AI has brought many automation to make our lives better. But creativity is an essence that can be fulfilled by human beings only. AI can definitely help enhance creativity with certain ideas. The essence and creativity of the human brain and emotions cannot be replicated by AI tools.


Various AI tools that can enhance the level of creativity are: 

Google's DeepDream:

DeepDream uses neural networks to find and enhance patterns in images. It can turn ordinary photos into surreal and dreamlike images, providing a unique perspective and sparking creative ideas.

RunwayML:

RunwayML allows you to use pre-trained machine learning models for various creative tasks, such as generating art, music, or text. It provides an accessible way to integrate AI into creative projects.

Artbreeder:

Artbreeder leverages generative adversarial networks (GANs) to enable users to create and manipulate images by blending different visual elements. It's a powerful tool for generating unique and visually striking artwork.

DeepArt.io:

DeepArt uses neural style transfer to apply the artistic style of one image to another. This can be a great tool for experimenting with different artistic styles and generating novel visual concepts.

IBM Watson Beat:

Watson Beat is an AI-powered music composition tool. It analyzes data to generate music, helping musicians and composers explore new and innovative musical ideas.

Replika:

Replika is an AI chatbot designed to engage in conversation and learn from users. It can be a useful tool for bouncing ideas off a virtual partner or generating dialogue for storytelling.



Why creativity is essential in the times of AI?

AI has indeed simplified various tasks, but in the age of artificial intelligence, creativity plays a crucial role in standing out from the crowd. Extraordinary creativity is not only a personal expression of uniqueness and authenticity but also a vital element in guiding AI to achieve optimal results.

While AI has its strengths, a significant drawback lies in its incapacity to connect with human emotions. This is the point where human creativity takes center stage. Human creativity bridges the gap by incorporating emotions and connectivity into the creative process.

The inability of AI to understand human feelings and emotions allows humans to understand and respond to the emotional needs of others, fostering positive interactions and relationships.


Studies by Clayton M. Christensen and his researchers uncovered "The Innovator's DNA: Mastering the five skills of disruptive innovators" a book, where they discussed five behaviors that helps to generate innovative ideas: 

1. Associating: drawing connections between questions, problems, or ideas from unrelated fields

2. Questioning: posing queries that challenge common wisdom

3. Observing: scrutinizing the behavior of customers, suppliers, and competitors to identify new ways of doing things

4. Networking: meeting people with different ideas and perspectives

5. Experimenting: constructing interactive experiences and provoking unorthodox responses to see what insights emerge 


Creativity is closely tied to learning and adaptation. In a world where technology and knowledge are evolving rapidly, individuals need creative thinking to learn new skills, adapt to change, and remain relevant in their fields.