The dimension of the apparel manufacturing market is as broad as is the dimension for the creativity of the customer that visits the manufacturer. The market is marked by supreme volatility, immense vulnerability to customer choices and the relative liking of an individual pursuit towards customized clothing.Characterised by fixed capital investment, a broad array of product design styles, and input materials; varying production quantities:- cloth manufacturing initially advanced as art and went through various technical changes and modifications. The increased magnitude of design variations lead to an increase in the intricacy of the manufacturing procedure.The growth of the challenging yet dynamic clothing industry is super imposed by the fact that apparel is a primary human need, expressing social status and fashion. Hence, there is no stopping on the wide scope of growth and expansion for the industry all around the globe.Yet at the same time, clothing manufacturers have to face a lot of challenges. In this blog post, we will have a look into all the challenges your custom apparel manufacturers guarantee of taking into their stride while shaping your creativity into a reality garment.

Consumer Choice Variability

While getting set to embark the process of custom clothing production, manufacturers face the prime challenge of taking into account consumer choice and population variability. Since it is hard to comprehend and predict the choice of each and every consumer, clothing manufacturers have to manufacture a wide range of product mix.This becomes more complex due to the fact that not only do products differ, but their types also do.For example:- a person having an unique idea for his working out will have certain specifications lined for his custom dry fir T-Shirt:- a certain colour, cloth quality and/or print. At the same time, another client possibly wanting to have the fabric with same specifications would possibly want it crafted in the form of a hoodie.Thus, consumer choice is unpredictable and unstable, and there exists a broad variation in their psychographics and demographics.Furthermore, garment manufacturers need to design suitable product mixes for every area bearing in mind the potential consumer’s age, living style, education, income, occupation, education, and ethnicity, etc. Market awareness fostered by availability of information regarding design and products has made consumers more choosy and complex to understand.Practically everyone demands reasonable prices and familiar style variations, but sometimes they demand the latest style trends. Nevertheless, a manufacturer is not capable of directly transferring consumer’s choice in different product designs to fulfil their demands.

Supply Chain Changes

Multiple factors are involved in the production of custom clothes, be it custom made hoodies, zippers or tracksuits.Each and every element incorporated into the clothing items and hence used in the manufacturing process is available and procured from different sources. For instance, a man’s common shirt is comprised of cotton or polyester fabric, several accessories and trims, such as nonwoven interlining, printed or woven care labels, brand labels, sewing threads, and snap fasteners or buttons. Since each element is available with different dealers, the delay in delivery of any single item may lead to delay in the production of the shirt.Similarly, the fabric to be pitched in for production, in specific qualities and colours, the special buttons you would require on your hoodies along with screen printing templates would all be available with different producers.The clothing supply chain is intricate and challenging owing to worldwide outsourcing, longer processing times, and brief seasons. It is particularly difficult to predict the shifting styles, and the supply-chain is intricate by hard to mention impediments, processing times, and costs.The main aim of all entrepreneurs involved in the T- Shirt making process while constructing the basis for personalised clothing is to keep small inventories while trying to be as responsive as possible and respond instantly to customers’ needs and demands.The clothing manufacturers are also confronting challenges from online sales, which carry on tipping over the garment sector. Each and every company is generating creative ideas to gain excellence in internet sales. Since the dominance of internet utilizing companies stays, there is going to be a tough competition among them.

Clothing manufacturers and dealers always relate with the fact that garment production is greatly competitive. Be it on then floor trading or the online market, the competition of prices assumes an enormous size all together, making it tough for the marketers to exist.

The market is marked by supreme volatility, immense vulnerability to customer choices and the relative liking of an individual pursuit towards customised clothing.

Designing Styles Variation

Another herculean challenge that the clothing manufacturers have to tackle is related to design styles.A huge number of design modifications are involved in garment designing in each season.If you name a particular garment, like the T-Shirt, you would find a number of variations.

Screen printing T-Shirts

T-shirts with discharge printing

T-Shirts with a Henley

Raglan T-Shirts with printed sleeves

T-Shirts with a hoodie

As a result, clothing manufacturers have to deal with an enormous number of design modifications and alterations. Since the conventional times, the apparel production process has been carried out by production labourers involved in cutting, sewing, and other functions. Despite the advancements of technology, the clothing industry continues to be a labour-intensive sector due to such design alterations. It is a matter of great concern for every manufacturer to manage such variations with competitive prices while making an edge in the nail- biting competition.

Competitive Pursuits

Clothing manufacturers and dealers always relate with the fact that garment production is greatly competitive. Be it on then floor trading or the online market, the competition of prices assumes an enormous size all together, making it tough for the marketers to exist.It is but a common trend to find people who would surf on search engines with phrases like “design custom T- Shirts online cheap” or “cheap bulk T-Shirts” more often than , or before searching for “ customised T- Shirts good quality’.A garment competitor trades in similar garment items within the same market, stores, and to the same consumers. Distributors conduct comparison shopping to examine the service, quality, and price of their counterparts in the industry.It is thus a pre- requisite that products are produced in a complete regard of consumer demands and competitors as well.

Ecological Challenges

Another challenge visible in the bigger picture around the world is eco-friendly and durable development.The unsteadiness of production, as stated, is a pertinent challenge for all industries, but it is more relatable to the apparel industry. The clothing industry contaminates the environment quite significantly.The processes of apparel manufacturing like hoodies and embroidered spots wear include substantial threats like wet processing of items. This can lead to water pollution. During the manufacturing of these products, the toxic discharges are released into the water that pose a threat to aquatic lives and humans as well. Usually,a clothing item is discarded when it stops providing its desired service or if it becomes obsolete as per the trend. The rejected piece of clothing is either recycled or is thrown away. The idea of zero discharge of harmful chemicals demands retailers and manufacturers to show responsibility for environmental problems. There exists no industry that is free from problems and challenges, so does the apparel industry. As since, apparel manufactures have to come forward with effective planning and strategy, to overcome these challenges the clothing quite easily.

Counterfeiting and Copycats

Some designers are involved in extensive “copying” designs of unique cloths created by other companies, rather than employing their own workforce to work.This is another massive problem felt because the hefty amount of money spent on customer and market research and thereafter production backed by designer payments to ensure that you give your customers the best, counterfeiting would involve flowing out of capital as well as goodwill for the company.The traders involved in the copying process would subsequently present the same design as a market offer at s considerably lower price.As a result, trademarking of designs becomes a necessity to fight the problem and bring a solution to this particular challenge.